Franchise
Dry cleaning franchise in India
Real dry cleaning, done professionally, is what customers pay a premium for. Swan Clean partners offer dry cleaning on German Seitz equipment, with laundry, finishing and doorstep collection under one brand.
- German Seitz dry cleaning
- Green Earth Cleaning certified
- Wedding wear and fine fabrics
- Three formats
Why dry cleaning is the premium end
Suits, sherwanis, sarees, lehengas, silk, wool and embellished garments need real dry cleaning and careful finishing. Customers return to the brand they trust with these garments, and they are willing to pay for it.
Choose your format
For a city or region
Master franchise
You build and run a Swan processing plant to our standards, open your own Swan stores and develop unit stores across an agreed territory.
Best for: metros and large cities, investors and existing businesses
Linked to a Swan plant
Unit store franchise
A compact Swan store that takes in garments and runs doorstep collection. A Swan plant does the cleaning, so there are no machines in your store.
Best for: the Chandigarh Tricity and cities with a Swan plant
For towns without a plant yet
Store with own plant
A Swan store with a compact in-house cleaning and finishing set-up, specified and commissioned by our team, so you can open where no Swan plant runs yet.
Best for: tier 2 and tier 3 cities and towns
What Swan provides
- Brand and trademark. Swan Clean® is a registered trademark, with stores in Chandigarh, Mohali and Panchkula and business clients that include Indian School of Business, IHCL and Ramada properties.
- Plant know-how. Our plant in Sector 82, Mohali runs German Seitz dry cleaning, Diversey laundry chemistry (CII GreenPro certified), Veit, Macpi and Naomoto finishing, and is Green Earth Cleaning certified. Master and own-plant partners get the same equipment specification, layout and process.
- Technology. Customer app on Google Play and the App Store, WhatsApp ordering, a CRM that tracks every enquiry, garment tagging and order updates.
- Training. Garment intake and inspection, stain and fabric care, pricing, customer service, collection and delivery, and the store software, before you open.
- Launch and marketing. Launch campaigns for your catchment, local digital marketing, and enquiries from your area passed to your store.
- Ongoing reviews. Quarterly business reviews on numbers, quality and local growth.
Investment
We share investment figures privately, after a first call, because they depend on the format, the city and the size of the site. Tell us your city and the budget you are planning in the form, and our franchise team will send a written proposal for that format.
Send a franchise enquiry
Thank you. Your enquiry is with our franchise team.
Our franchise team will call you to talk through the model, locations and next steps. Your reference is .
Frequently asked questions
Does a Swan dry cleaning franchise need its own machine?
What machines does Swan use?
How much does a Swan Clean franchise cost?
Inside our plant
European-engineered garment care, in Sector 82, Mohali
- German Seitz dry cleaningProfessional dry cleaning chemistry and process
- DiverseyProfessional laundry chemistry, CII GreenPro certified
- Veit, Macpi and NaomotoForm finishers and pressing for collars, shoulders and creases
- Green Earth Cleaning certifiedGentle, non-toxic and odour-free dry cleaning
- One central plantEvery order inspected, tagged and packed in-house
