Why investors choose Swan
A franchise built to run lean
You run a bright collection store. Our central plant does the cleaning. That one decision removes the most expensive, most technical part of a laundry business from your shop.
The hub-and-spoke model
Your store sells. Our plant cleans.
Vans move garments between every store and one professionally run plant. You get plant-quality results without a plant’s cost, space or staff.
- A small, bright front store
No water lines, drainage or heavy power load for machines. Space goes to customers, not equipment.
- Daily plant runs
Garments move from your store to the plant and back, so your counter only handles intake and hand-over.
- One standard for every store
Seitz and Diversey chemistry, Veit, Macpi and Naomoto finishers and Green Earth Cleaning, run by our plant team.
Side by side
How a Swan store compares
The difference is where the heavy work happens. With Swan it happens at our plant, not in your shop.
| Swan Clean store | Typical own-plant laundry franchise | Independent dry cleaner | |
|---|---|---|---|
| Machines, boiler and chemicals in your shop | Not needed. The central plant cleans | Usually yes, bought by you | Yes, or sent to an outside vendor |
| Shop you need | Compact front store | Larger unit with water, drainage and power load | Depends on the setup |
| Team you hire | Counter and delivery staff, trained by us | Machine operators, pressers and counter staff | You find and train everyone |
| Cleaning standard | European equipment, Seitz and Diversey, Green Earth Cleaning | Depends on the brand | Depends on the owner |
| Customer app and WhatsApp ordering | Included from day one | Sometimes | Rarely |
| Doorstep collection in your area | Built into the brand and app | Sometimes | You set it up yourself |
| Brand that business clients already use | Indian School of Business, IHCL and Ramada properties | Varies | Starts from zero |
What you get
Everything a new store needs, from day one
Stores across Chandigarh, Mohali and Panchkula, and business accounts with recognised names.
Every order cleaned, finished and checked at our Sector 82 plant in Mohali.
Customers book, track and pay in the Swan app or on WhatsApp.
Website and ad enquiries are tracked in the Swan CRM with instant alerts, so follow-ups are not missed.
Launch campaigns and ongoing digital marketing aimed at your catchment.
Intake, garment checks, pricing, customer service and the store software.
Doorstep pickups in your area, linked to the plant’s daily runs.
Regular reviews with our team on numbers, local marketing and growth.
Where the business comes from
Three ways your store earns
Laundry and dry cleaning are repeat needs. Every customer who trusts you once comes back every week or month.
Shirts, suits, sarees, woollens, shoes and home linen dropped at your counter.
App, WhatsApp and website bookings from homes around your store.
Hostels and PGs, colleges, hotels, salons, clinics, restaurants and offices.
Costs you never carry
Because the plant is ours, these stay off your books.
Washers and dryersBoiler and steam linesDry cleaning machinesSolvents and chemicalsPressers and plant staffBuilding your own software
From enquiry to opening
Five steps to your Swan store
- Enquiry and callTalk to our franchise team
- Review meetingDisclosure document and numbers
- LocationWe help select the site
- Agreement and setupStore fit-out to Swan standard
- Training and launchThen quarterly reviews
Get the Swan franchise kit
Investment, store format, margins and payback for your city, shared by our franchise team after a short call.










